Jessica Estrada

I grew up in San Angelo, Texas, a small town out West. From a young age I’ve always been very active. I played basketball, soccer, volleyball and competed in gymnastics through high school. High School was my first introduction into coaching— I accepted a position at Concho Valley Gymnastics. My interest in developing people continued through my college years. I became a personal trainer, in addition to coaching gymnastics at Concho Valley.

My passion has always been to help people live a happier and healthier life. Once I discovered CrossFit, I saw it as a great vehicle to help me impact and change the lives of others. I have experienced the confidence and results that CrossFit has to offer, and want to help others do the same. Fitness is a life-long process and it is not one that you can do alone. Having the support of a community that shares the same values and goals is one of the most amazing things about CrossFit. I believe that is why people are so drawn and committed to it. I want to be part of cultivating that community and lead people toward achieving their goals and experience the benefits of a happy and healthy life.

I have worked in the fitness industry for 11 years and have been coaching CrossFit since 2011, but it wasn’t until this year that I realized my vision and purpose. I know there are athletes out there who are hungry to compete and focused on developing their skills so they can achieve their dreams as a competitor. Often, this can be a frustrating position—to know where you want to go, but not know how to get there. I want to be that guide—the one who equips athletes with what they need to go out and stand on whatever podium they choose. My goal is to develop and empower. I want to help athletes move more efficiently, build on basic CrossFit movements and introduce the more advanced, technical movements.

My passion for development stems from my journey as an athlete and maturation as a leader. As I continue to develop myself, as a coach and a gym owner, I want to be able to share my knowledge and experiences with CrossFit Jääkarhu athletes. I believe I can impact men and women in Austin. Eventually, I would like to help develop other coaches and athletes around the world.